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About this Business, Management and Accounting article
Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors by von Wallpach, Sylvia; Kreuzer, Maria is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- von Wallpach, Sylvia; Kreuzer, Maria
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0148-2963)
- Published
- 2013
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)