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What is GenZ Brochure about?

The report outlines the unique consumer psychology of Indian Gen Z, emphasizing their non-linear buying behavior driven by emotional efficiency rather than traditional logic. Key emotional triggers such as FOMO, belonging, and relatability influence their purchasing decisions, while instant payment systems like UPI facilitate impulse buying. The E.M.O.V.E. framework is introduced as a model for brands to effectively engage with Gen Z consumers, focusing on emotion, momentum, ownership, velocity, and express

Author

331052

Language

EN