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FMCG Consumer Behavior Analysis Report by Suyash Agarwal is a document available to read on EtoBox.

What is FMCG Consumer Behavior Analysis Report about?

This research report summarizes a study on consumer behavior regarding fast-moving consumer goods (FMCG) in India, specifically focusing on biscuit brands Parle and Britannia. The objectives are to understand consumer likes, dislikes, needs, and market competition. Primary data was collected through customer surveys and interviews, and secondary data from published sources. Analysis found that Britannia is the most preferred and widely available biscuit brand, though consumers spend similar amounts on both

Author

Suyash Agarwal

Language

EN