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About this Business, Management and Accounting article
The Effects of Arousal on Liking and Believability of Commercials by Bolls, Paul; Lang, Annie; Yoon, Kak is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Bolls, Paul; Lang, Annie; Yoon, Kak
- Publisher
- Taylor and Francis Group; Informa UK (Taylor & Francis); Chapman & Hall; Informa UK Limited (ISSN 1352-7266)
- Published
- 1998
- Field
- Business, Management and Accounting (Social Sciences)