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What is Zara about?

This document summarizes the fast fashion business model pioneered by Spanish company Inditex (owner of Zara). It departs from traditional seasonal fashion by having designers continuously adapt creations based on customer demands. Starting in 1960s Spain, Inditex has grown to over 2,700 stores worldwide and $8 billion in annual sales, making it the second largest fashion company. Its success is due to vertically integrating design, production, distribution to replenish stores twice weekly with new inventor

Author

luckyfrienddn

Language

EN