Can I read Coca-Cola on EtoBox?
Coca-Cola by Willbour is a document available to read on EtoBox.
What is Coca-Cola about?
Coca-Cola covertly funded journalism conferences at the University of Colorado from 2011-2014 in an attempt to influence reporters to frame obesity as a issue of lack of exercise rather than sugar consumption. The documents obtained by the author show that Coca-Cola provided over $100,000 to fund these conferences and saw them as an effective public relations strategy, as evidenced by subsequent news stories focusing on exercise over diet. However, the funding source was not disclosed to attending journalis
- Author
- Willbour
- Language
- EN