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This document discusses corporate social responsibility in the 1920s from an institutional theory perspective. It argues that the modern corporation, as a new institution, gained legitimacy by adapting to societal demands and expectations that arose from its unique institutional characteristics. Specifically, the size and dispersed ownership of corporations created new demands from the public that corporations engage in public relations, service, trusteeship, and public welfare. This led to an early form of

Author

Julius Chang Wei Tze

Language

EN