About this document
Customer Segmentation by sakshibamne498 is a document available to read on EtoBox.
Customer segmentation is the process of dividing customers into distinct groups based on shared characteristics, behaviors, or needs, enabling personalized marketing and improved product strategies. It enhances marketing effectiveness, customer experience, and helps identify high-value customers. Various segmentation types include demographic, geographic, psychographic, and behavioral, utilizing data from CRM, purchase history, and customer feedback.
- Author
- sakshibamne498
- Language
- EN