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What is Social Media Communication in Asia about?

This literature study explores the role of social media as a communication tool in Asian nations, highlighting its features, advantages, and challenges. It examines the impact of platforms like WeChat, WhatsApp, and Facebook during crises such as the pandemic, emphasizing their role in information dissemination and community engagement. The findings suggest that social media has transformed communication in Asia, necessitating continuous innovation and localization to meet the evolving needs of users.

Author

Kayla Gutlay

Language

EN