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Impact of Ads on Consumer Behavior by mehboob Muhyudidn is a document available to read on EtoBox.

What is Impact of Ads on Consumer Behavior about?

The document acknowledges the support received during the thesis on the impact of effective advertisement on consumer buying behavior, specifically focusing on Q-Mobile Z4. The research involved a survey of 50 university students to analyze how advertisements influence purchasing decisions, revealing a significant impact of effective advertising on consumer behavior. Key findings indicate that emotional appeal, celebrity endorsements, and advertisement quality play crucial roles in shaping consumer percepti

Author

mehboob Muhyudidn

Language

EN