About this document
Customer Satisfaction in Go Supermarkets by Danh Minh Thu (K17CT) is a document available to read on EtoBox.
This thesis evaluates customer satisfaction regarding the service quality of the GO supermarket shopping app in Can Tho, Vietnam, using a sample of 355 customers. The study identifies key factors such as reliability, responsiveness, competence, ease of use, security, and product portfolio that positively influence customer satisfaction. It emphasizes the importance of high-quality service in enhancing customer loyalty and suggests further research with a larger sample size to validate the findings.
- Author
- Danh Minh Thu (K17CT)
- Language
- EN