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What is National Negotiation Competition Guide about?

This document provides background information for a negotiation between ATR, a major FMCG company, and Mr. Tiku Kola. ATR acquired the famous ayurvedic soap brand "Vandika" from Mr. Kola in 2011 for 0.92 billion INR. As part of the agreement, ATR obtained exclusive rights to "Vandika" soaps across India except Jharkhand. In 2020, ATR discovered Mr. Kola was selling "Vandika" soaps online, which ATR believes violates their agreement. Mr. Kola argues the agreement did not mention online sales and he has right

Author

Dakshita Dubey

Language

EN