Can I read The Perfect Sales Presentation : These Five Top Sales Professionals Show You, Step by Step, How To Sell Successfully on EtoBox?

The Perfect Sales Presentation : These Five Top Sales Professionals Show You, Step by Step, How To Sell Successfully by Robert L. Shook is a book available to read on EtoBox.

What is The Perfect Sales Presentation : These Five Top Sales Professionals Show You, Step by Step, How To Sell Successfully about?

America’s best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.   There’s much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It’s a craft that’s almost magical—but a craft that can be learned. Now, five of the top salespeople in America—Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers— distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you’re selling.   You’ll watch as a fictional character—representing the combined experience of these five leading sales pros—conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you’ll hear detailed commentary from each of the five experts on subjects including: • Doing your homework beforehand • Creating initial interest • Fact finding • Presenting the product • Controlling—and assuming—the sale • Overcoming objections • Closing the sale • Servicing the customer The P

Author

Robert L. Shook

Publisher

Bantam Books

Published

1986

Language

EN

ISBN

9780553762907

Subjects

Business, Self Help, Management