Opening book details…
Can I read New product and services development. volume I, Innovating new products and services : the dimensions of innovations on EtoBox?
New product and services development. volume I, Innovating new products and services : the dimensions of innovations by Hubert Gatignon is a business book available to read on EtoBox.
What is New product and services development. volume I, Innovating new products and services : the dimensions of innovations about?
<p>Edited by one of the world's leading authorities in the area, <b>New Product and Services Development</b>, a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.</p><p></p><p>Volume 1: Innovating New Products and Services: The Dimensions of Innovations</p><p></p><p>Volume 2:
Who reads New product and services development. volume I, Innovating new products and services : the dimensions of innovations?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Hubert Gatignon
- Publisher
- SAGE Publications, Limited
- Published
- 2011
- Language
- EN
- ISBN
- 9781446262665
- Category
- business
- Subjects
- Business, Management
- Updated
- 2026-03-25