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What is Nirma Ltd: FMCG Case Study Overview about?

Nirma Limited is a private FMCG company founded in 1990 by Mr. Karsanbhai Patel and headquartered in Ahmadabad, Gujarat. It began by producing detergents and soaps but has since expanded into other products including glycerin, medical disposables, sugar, and edible and industrial oils. The company has 450 distributors and 350 sales forces that supply over 1 million retailers, serving 300 million customers.

Author

Vishal Verma

Language

EN