Can I read Shift : inside Nissan's historic revival on EtoBox?

Shift : inside Nissan's historic revival by Carlos Ghosn and Philippe Riès is a business book available to read on EtoBox.

What is Shift : inside Nissan's historic revival about?

<p><b><br></b>In <i>Shift, </i>Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive&#8212;and corporate&#8212;history.<br><br>When Carlos Ghosn (pronounced like &#8220;phone&#8221;) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In SHIFT, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. <br><br>The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy t

Who reads Shift : inside Nissan's historic revival?

Author

Carlos Ghosn and Philippe Riès

Publisher

Crown Business

Published

2004

Language

EN

ISBN

9780385512916

Category

business

Subjects

Memoir, Fiction, Business & Finance

Rating

3.91 / 5 (17 ratings)

Updated

2026-03-13