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Essentials of Strategic Management by Martyn R. Pitt; Dimitrios Koufopoulos is a business book available to read on EtoBox.
What is Essentials of Strategic Management about?
′This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.′ - Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustr
Who reads Essentials of Strategic Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Martyn R. Pitt; Dimitrios Koufopoulos
- Publisher
- SAGE Publications, Limited
- Published
- 2012
- Language
- EN
- ISBN
- 9781446290774
- Category
- business
- Subjects
- Management, Business
- Rating
- 4 / 5 (3 ratings)
- Updated
- 2026-03-14
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