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About this Business, Management and Accounting article
The equalization price: A measure of consumer-perceived brand equity by Joffre Swait́; Tulin Erdem; Jordan Louviere; Chris Dubelaar is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Joffre Swait́; Tulin Erdem; Jordan Louviere; Chris Dubelaar
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0167-8116)
- Published
- 1993
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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