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What is Banco Real about?

This document summarizes the change process undertaken by Banco Real, a Brazilian bank, to transform its culture to focus on social responsibility and value creation. Key elements of the change process included developing an overall structure to shape the new culture, launching new products and initiatives focused on social and environmental issues, and overcoming barriers to change. The change process used corporate social responsibility as a vehicle to achieve Banco Real

Author

shahidsark

Language

EN