Can I read Persuasion in Practice on EtoBox?

Persuasion in Practice by Reardon, Kathleen Kelley is a book available to read on EtoBox.

What is Persuasion in Practice about?

<p>Kathleen Reardon is one of a dozen or so contemporary scholars at the forefront of persuasion theory. . . .In addition to her original work, Reardon has a knack for translating widely diverse theories and research findings into terms understandable to those less knowledgeable about the field. In Persuasion in Practice, Reardon does two things&#58; she presents a comprehensive summary and assessment of contemporary persuasion and research; and, she demonstrates applications of persuasion theory and research in four situations or communication 'contexts'--interpersonal, organizational, mass media, and political. Her discussion is largely descriptive and analytical, only rarely including prescriptive advice about influence. . . .The work is an invaluable resource for researchers investigating persuasion theory and practice. Moreover, because Reardon writes from a business orientation, her book will be useful for management communication and organizational behavior teachers, as well. Her excellent, business-related examples are particularly informative, suggesting, for example, an intersection of management and organizational communication. --Management Communication Quarterly What

Author

Reardon, Kathleen Kelley

Publisher

SAGE Publications, Incorporated

Published

1991

Language

EN

ISBN

9780803933163

Subjects

Sociology, Psychology, Social_sciences