About this document
Secondary Data in Marketing Research by sridip is a document available to read on EtoBox.
The document discusses primary and secondary data collection methods for marketing research. It describes secondary data as already collected data from external sources, which is cost-effective but may not match the research needs. Primary data is collected directly through methods like observation, questionnaires, and surveys. Questionnaires are research instruments used to gather information directly from respondents through a set of questions.
- Author
- sridip
- Language
- EN