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Dallas Smythe by ManuelCullen is a document available to read on EtoBox.

What is Dallas Smythe about?

Dallas Smythe1 established the notions of the audience commodity and audience labor in 1977 for understanding the political economy of commercial media using advertising as their capital accumulation model. His article has resulted in a foundational debate of Media and Communication Studies that involved mythe2, Graham Murdock3 (1978) and Bill Livant4. In recent years there has been a very significant rise of references to Smythe’s concepts of audience labor/commodification in academic works.

Author

ManuelCullen

Language

EN