About this document

Dataanalysisassignment Group2 1BBMB by bellaarbiahajar is a document available to read on EtoBox.

The document presents a marketing data analysis focusing on Category Development Index (CDI) and Brand Development Index (BDI) calculations for various products, particularly cold sauces and mayonnaise. It includes insights on market share, consumption patterns across different shopping habits, and recommendations on budget allocation for marketing strategies. The analysis highlights the performance of brands in specific store types and identifies areas of potential growth.

Author

bellaarbiahajar

Language

EN