About this document
Effective Store Lighting Strategies by reacharunk is a document available to read on EtoBox.
This document discusses store lighting and its purpose of attracting customer attention and allowing customers to properly evaluate merchandise. Good store lighting increases the brightness of merchandise on display and creates contrasts with the background to draw attention. It should also provide favorable lighting at the point-of-purchase so customers can accurately assess qualities like color, texture and workmanship of items as they would be seen in actual use. The goals of lighting for attractive disp
- Author
- reacharunk
- Language
- EN