About this document
MBA Simulation for New Product Development by Akshay Dixit is a document available to read on EtoBox.
The document describes a business simulation called CityCar that allows MBA students and business executives to experience the new product development process in a single day. In the simulation, teams must design, market, and sell a self-parking model car within three hours while competing against other teams. The simulation provides an accelerated learning experience that captures the pressures and challenges of real new product development projects. It has been used successfully to teach over 2,000 indivi
- Author
- Akshay Dixit
- Language
- EN