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Billion-Dollar Ball by Gilbert M. Gaul is a book available to read on EtoBox.

What is Billion-Dollar Ball about?

"A penetrating examination of how the elite college football programs have become 'a giant entertainment businesses that happened to do a little education on the side.'"—Mark Kram, The New York TimesTwo-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a surprising number of colleges and universities. Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook and Microsoft—yet thanks to the support of their...

Author

Gilbert M. Gaul

Publisher

Penguin Publishing Group

Published

2015

Language

EN