About this document
Citibank by Joseph Enrico is a document available to read on EtoBox.
Citibank faced challenges serving diverse corporate customer needs through traditional methods. Its e-business strategy was to web-enable core services, develop integrated solutions, and reach new markets. The strategy aimed to build a single web platform for similar customer needs. Citibank sought to integrate the internet into its strategy to create competitive advantages and address intense competition from dot-com companies.
- Author
- Joseph Enrico
- Language
- EN