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What is Growth and Competitive Strategies Guide about?

This document discusses strategies for companies to grow market share and address competition. It outlines eight strategies for growth, including building market share, developing committed customers, innovating new products, and international expansion. It then discusses strategies for market leaders, challengers, and followers at different stages of the product lifecycle from introduction to decline. Defensive, offensive, and guerrilla marketing approaches are presented.

Author

Hiba N Ikhmyes

Language

EN