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What is Marketing Control Process Explained about?

This document describes the key concepts of marketing control. It explains that control involves measuring actual results against planned objectives to identify deviations and establish corrective measures. It also distinguishes between strategic control to take advantage of opportunities and mitigate threats, and operational control to improve efficiency. Finally, it notes that the control process includes measuring activities, diagnosing deviations, and analyzing their causes to apply feedback.

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ScribdTranslations

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EN