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What is IMC Tools in Bangladesh Banking Industry about?

This document discusses integrated marketing communications (IMC) tools used in the banking industry of Bangladesh. It identifies the major IMC tools used as advertisement, sales promotion, personal selling, public relations, events/sponsorship, direct marketing, and online/interactive media. The document outlines a research design to evaluate the use of these IMC tools in Bangladeshi banks through a qualitative study using surveys. The results and findings section will analyze the data collected to discuss

Author

Najia Sharmin

Language

EN