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Consumer Lifestyle Impact on FMCG Buying by sanika ponkshe is a document available to read on EtoBox.

What is Consumer Lifestyle Impact on FMCG Buying about?

This document summarizes a research study on the influence of consumer lifestyle on buying behavior towards fast-moving consumer goods (FMCG) products, using Dabur as a reference. The study collected primary data through a questionnaire administered to 200 random visitors at Big Bazaar stores in Delhi. Based on the Values, Attitudes and Lifestyle (VALS) framework, consumers were classified into different categories according to their lifestyles. The findings can help FMCG marketers better understand consume

Author

sanika ponkshe

Language

EN