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CRM Strategy Framework and Implementation by hashimr17 is a document available to read on EtoBox.

What is CRM Strategy Framework and Implementation about?

The document discusses a strategic framework for customer relationship management (CRM) with five key cross-functional CRM processes. It identifies challenges that organizations face in CRM implementation including getting employee buy-in and integrating customer data. Case studies of companies like Standard Chartered and Pak Suzuki are presented that demonstrate how to effectively manage change, engage employees, and use disruptions to facilitate CRM adoption. The framework developed covers CRM awareness,

Author

hashimr17

Language

EN