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E-Satisfaction and Loyalty in E-Commerce by Khadafy Putra is a document available to read on EtoBox.

What is E-Satisfaction and Loyalty in E-Commerce about?

The document discusses the relationship between e-experience, e-satisfaction, e-loyalty, and retention in online shopping. It shows that a positive e-experience leads to higher e-satisfaction and trust, which results in increased purchases and repeat orders, thereby improving customer retention and loyalty over time. Trust is a key factor that influences customers to make initial and repeat purchases.

Author

Khadafy Putra

Language

EN