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What is Sales Force Automation in CRM Systems about?

The document discusses various components of Enterprise Business Solutions in manufacturing, focusing on Sales Force Automation (SFA), Customer Service and Support (CSS), and Enterprise Marketing Management (EMM) as parts of operational CRM. It highlights the advantages of these systems for sales personnel and managers, as well as the importance of analytical CRM in understanding customer behavior and optimizing marketing strategies. Additionally, it addresses ethical concerns related to CRM practices and t

Author

whrfzk87bw

Language

EN