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What is Nike vs Adidas: Market Insights in India about?

Nike and adidas are two leading sportswear brands. [1] Nike was founded in the US and is known for its Swoosh logo and "Just Do It" slogan, targeting higher income professionals and classes. [2] Adidas was founded in Germany and uses three stripes and the slogan "Impossible is Nothing", attracting younger and more impulsive customers through discounts. [3] Both brands aim to dominate the Indian market but face challenges from local unbranded products that make up most sales.

Author

Niti Yadav

Language

EN