About this document
Unethical Marketing Practices in India by ALOK SHUKLA is a document available to read on EtoBox.
This document discusses unethical practices in modern marketing. It begins by defining business ethics and discussing how ethics can create long-term rewards for companies through loyal customers and positive brand image. However, some companies use unethical practices like deceptive advertising to gain short-term profits. The study analyzes examples of unethical Indian advertising practices that violate ASCI codes, like surrogate advertising and ads using misleading claims or stereotypes. The objectives ar
- Author
- ALOK SHUKLA
- Language
- EN