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Netflix Marketing Mix Analysis by Hoàng Anh is a document available to read on EtoBox.

What is Netflix Marketing Mix Analysis about?

Netflix uses a 4P marketing mix strategy consisting of product, price, place, and promotion. For product, Netflix offers streaming services and original content. It utilizes various pricing tiers and strategies. Netflix is distributed online and through partnerships. The company promotes through advertising, partnerships, and original content production.

Author

Hoàng Anh

Language

EN