About this document
Young Women by jahangiralom.1986.sl is a document available to read on EtoBox.
This research examines the behavior of young women in Jakarta regarding online shopping through social media, focusing on their motivations and information-seeking behavior. Utilizing qualitative methods, the study identifies two consumer groups: those with smart online shopping behavior and those with moderate behavior. The findings highlight the influence of cultural, social, personal, and psychological factors on consumer behavior in the context of e-commerce.
- Author
- jahangiralom.1986.sl
- Language
- EN