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What is Alcoholic Beverages Market Segmentation about?

This document provides an overview of the alcoholic beverages sector in India, including segmentation and buying behavior trends. It discusses the various types of alcoholic beverages consumed in India, including IMFL (India Made Foreign Liquor) like whiskey, rum, and vodka, country liquor, and beer. It also outlines the various industry associations and regulations. Key trends driving growth include rising incomes, a younger demographic, and changing lifestyles. Segmentation is occurring based on factors l

Author

jakuzi

Language

EN