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Chatbots in Marketing: Impact & Insights by rupanisravani477 is a document available to read on EtoBox.

What is Chatbots in Marketing: Impact & Insights about?

The study investigates the impact of chatbots in marketing management, focusing on their benefits, challenges, and future trends. It aims to provide insights on enhancing customer engagement, improving efficiency, and addressing challenges in chatbot implementation. The research employs mixed-methods to analyze data from both customers and marketers, while acknowledging limitations related to industry and technological factors.

Author

rupanisravani477

Language

EN