Can I read Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace on EtoBox?

Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace by McCracken, Grant David, 1951- is a business book available to read on EtoBox.

What is Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace about?

Is it possible any longer to 'read' markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. 'Marketing' has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, 'Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game'. To survive our own world of collision and speed, marketers need to see the world as 'flocks and flows'. In this exciting new book, McCracken deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken's sage and witty advice could not come at a better time. His book will be a valuable aid for anyone trying to keep u

Who reads Flock and Flow : Predicting and Managing Change in a Dynamic Marketplace?

Author

McCracken, Grant David, 1951-

Publisher

Bloomington: Indiana University Press

Published

2006

Language

EN

ISBN

9780253347596

Category

business

Subjects

Business, Marketing, Economics

Rating

3.6 / 5 (5 ratings)

Updated

2026-03-14