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What is Understanding Consumer Behaviour Basics about?

Consumer behavior refers to the study of how individuals or groups select, buy, use, and dispose of goods and services to satisfy their needs. It is influenced by various factors, including marketing, personal, psychological, situational, social, and cultural elements. Understanding consumer behavior is essential for marketers to develop effective strategies, create new products, and enhance customer satisfaction.

Author

Manas Kejriwal

Language

EN