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Loyalty Program Effectiveness in Cebu by Gerald Nitz Ponce is a document available to read on EtoBox.

This document discusses a study on the effectiveness of loyalty programs adopted by department stores in Cebu City, Philippines based on customer perspective. The target population are shoppers at Metro Colon and SM City Cebu department stores. An estimated sample size of 312 respondents will be used based on a statistical formula. The 312 respondents will be selected using systematic random sampling, asking every 10th person entering the stores questions about their loyalty card usage and shopping experien

Author

Gerald Nitz Ponce

Language

EN