About this document
Consumer Behavior in India by Lanie Aler Delos Santos is a document available to read on EtoBox.
The document discusses consumer behavior and buying behavior in the context of the mobile phone sector in India. It provides definitions of key terms like customer, consumer, consumer behavior, and buying behavior. Consumer behavior involves the mental and physical activities of evaluating, acquiring, using, and disposing of products and services. Buying behavior specifically looks at the decision-making process. The mobile phone sector in India has grown rapidly due to factors like globalization and the im
- Author
- Lanie Aler Delos Santos
- Language
- EN