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Chapter 13 discusses the evolution of marketing from the Production Era to the Emerging Mobile/On-Demand Marketing Era, emphasizing the importance of understanding consumer needs and preferences. It outlines the four Ps of marketing—Product, Price, Place, and Promotion—and the marketing research process, including data collection and analysis. Additionally, it highlights market segmentation strategies and the factors influencing consumer behavior, distinguishing between consumer and business-to-business mar
- Author
- nguyenynhi20042006
- Language
- EN