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Holistic Consumer Experience in Retail by Amanda Góes is a document available to read on EtoBox.

What is Holistic Consumer Experience in Retail about?

This paper investigates how physical and sensory environmental triggers interact with subjective consumer evaluations to shape shopping experiences. Using a multi-method approach, the study identifies a holistic framework that combines objective environmental factors with subjective consumer responses, emphasizing the role of comfort and product features in ordinary store visits. The findings contribute to consumer experience and retail marketing literature by highlighting the dynamic interplay between the

Author

Amanda Góes

Language

EN