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About this Business, Management and Accounting article
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games by Ralf Terlutter; Michael L. Capella is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Ralf Terlutter; Michael L. Capella
- Publisher
- Informa UK Limited
- Published
- 2013
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)