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This document presents a study on how Pick n Pay can optimize its pricing strategies for imported food items to enhance sales volume. It highlights the challenges faced by the retailer due to complex pricing systems and lack of transparency, and aims to provide evidence-based recommendations for improving competitiveness in the South African retail market. The research methodology includes qualitative interviews and quantitative data analysis to assess the impact of pricing on sales volume.

Author

Akshara Panasam

Language

EN