Opening book details…
About this Business, Management and Accounting article
The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes by Japutra, Arnold (author);Ekinci, Yuksel (author);Simkin, Lyndon (author);Nguyen, Bang (author) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Japutra, Arnold (author);Ekinci, Yuksel (author);Simkin, Lyndon (author);Nguyen, Bang (author)
- Publisher
- Westburn Publishers
- Published
- 2014
- Field
- Business, Management and Accounting (Social Sciences)