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About this Business, Management and Accounting article
Consumer Learning: Advertising and the Ambiguity of Product Experience by Hoch, Stephen J.; Ha, Young-Won is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Hoch, Stephen J.; Ha, Young-Won
- Publisher
- University of Chicago Press; Oxford University Press; Oxford University Press (OUP) (ISSN 0093-5301)
- Published
- 1986
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)